Case Studies
Campaigns That Delivered Results
Real campaigns. Real numbers. Each case study represents a full-funnel Meta strategy built from the ground up.
Hi, I'm Marcus. I architect high-converting Facebook & Instagram ad funnels that transform ad spend into measurable, compounding revenue growth. Averaging 5.8× ROAS across 60+ client campaigns.
Real campaigns. Real numbers. Each case study represents a full-funnel Meta strategy built from the ground up.
From cold audience acquisition to post-purchase LTV maximization — I manage every layer of your Meta funnel.
I structure every campaign using proven TOF/MOF/BOF funnel logic — ensuring every dollar is allocated to the right objective at the right stage of the buyer journey.
In a post-iOS14 world, clean data is everything. I implement Meta Pixel, Conversions API (CAPI), and event deduplication to maximize signal quality and attribution accuracy.
Creative is your primary lever. I design rigorous A/B testing frameworks for hooks, copy, format, and CTA — then scale only what the data proves works.
I deploy Meta's latest AI-powered tools — Advantage+ Shopping, Advantage+ Audiences, and Performance 5 — to unlock machine learning signal and maximize return.
From account audit to scaled profitability — a repeatable system that works for any DTC brand.
Deep dive into your ad account history, pixel health, audience data, and competitor landscape to identify the fastest path to ROAS improvement.
I brief, direct, and test 8–12 creative variations across multiple hooks and formats before any significant budget is committed.
Campaigns go live with controlled budget. I monitor signal quality, EMQ scores, and early ROAS indicators daily during the learning phase.
Winners get scaled systematically. Budgets increase in controlled increments while new creative variations keep the algorithm fed and CPAs low.
Configure your budget, goal, and formats to preview projected performance benchmarks based on real account data.
Adjust parameters to simulate your Meta campaign performance
Based on a 4-week campaign
*Projections are based on Marcus Webb's historical client benchmarks across 60+ Meta campaigns. Results vary by product, audience, and creative quality.
Hear directly from founders and marketing directors who trusted Marcus to manage their Meta growth.
"Marcus restructured our entire Meta account in 3 weeks. ROAS went from 1.8× to 6.4× — we had to hire extra staff to handle the order volume. Absolute game-changer."
"Our CAC dropped 44% in the first month. Marcus's creative testing process is unlike anything I've seen — systematic, data-driven, and incredibly effective."
"We'd burned through $200K with two previous agencies. Marcus recovered it in 8 weeks with a blended ROAS of 7.2×. I wish we found him sooner."
"Marcus's CAPI setup finally gave us clean attribution after iOS14 destroyed our pixel data. EMQ score went from 4.2 to 8.9 and ROAS tracking is now accurate."
"The Advantage+ Shopping campaign Marcus set up outperformed our manual campaigns by 3× with no extra work from our team. Best investment we made this year."
"Marcus doesn't just run ads — he acts like a growth partner. Weekly reports, proactive creative refreshes, and a genuine passion for our brand's success."
"Marcus restructured our entire Meta account in 3 weeks. ROAS went from 1.8× to 6.4× — we had to hire extra staff to handle the order volume. Absolute game-changer."
"Our CAC dropped 44% in the first month. Marcus's creative testing process is unlike anything I've seen — systematic, data-driven, and incredibly effective."
"We'd burned through $200K with two previous agencies. Marcus recovered it in 8 weeks with a blended ROAS of 7.2×. I wish we found him sooner."
"Marcus's CAPI setup finally gave us clean attribution after iOS14 destroyed our pixel data. EMQ score went from 4.2 to 8.9 and ROAS tracking is now accurate."
"The Advantage+ Shopping campaign Marcus set up outperformed our manual campaigns by 3× with no extra work from our team. Best investment we made this year."
"Marcus doesn't just run ads — he acts like a growth partner. Weekly reports, proactive creative refreshes, and a genuine passion for our brand's success."
Tell me about your brand, current ad spend, and biggest growth obstacles. I review every application and respond within 24 hours with a candid assessment of what I can achieve for your account.